Simon Norman

Chief Executive Officer

Founder and CEO of Australian Fusion Corporation, Simon has more than a decade of experience in retail marketing.

With an MBA from The University of Melbourne, Simon is committed to continually bringing innovation to the retail sector by striving to source, design and execute best in class marketing and merchandising solutions.


Sally Yuen

Managing Director

Sally has over 15 years of consumer and retail packaging experience. Her career includes leadership positions at Smurfit-Stone (now WestRock) and Ball Corporation.

Sally is continuously striving to find the latest innovations and applying it to the day to day running of Unlimited. She is committed to lead her team to deliver the best-in-class packaging and display solutions. Sally graduated with a MBA from Western University, Canada.

Sally is passionate, committed and driven and brings a fresh & professional approach to managing the business.


Jason Soppet

Sales Manager

Jason has over 15 years of extensive experience in the packaging industry with detailed knowledge of operations in both the local and overseas markets. Having also worked for one of the largest folding carton companies in Australia (Colorpak Ltd).

Jasons key focus is innovation, attention to detail and opening long-term relationships rather than closing sales.

Evelyn Ching

Operations Director

Evelyn brings over 17 years’ experience in the packaging industry, and is a specialist in display solutions. She was previously the Site Manager at International Paper. At UPD, Evelyn has defined best practices at account management and supply chain.

Evelyn is dedicated, committed and strives for excellence. Evelyn gets the job done even if it means lack of sleep. She runs on caffeine and lots of passion & drive.

Evelyn has strong relationships with UPD’s vendors & clients. She ensures all our vendors meet strict audit conditions, follow process and deliver quality production items.


PY Wong

Account Manager

PY comes from a background spanning over 10years in FMCG and retail markets. She’s worked with many well-known brands in FMCG, grocery and fashion retailers. The category and industry knowledge provides a solid understanding for PY to help her customers get the best result for their print and POS requirements. She also has experience in dealing with multiple stakeholders, offshore production, packaging and warehouse/logistics inventory management.

PY enjoys the fast paced world of retail in a continuous evolving industry. A can-do attitude and attention to detail allows PY to handle the challenges and excitement the industry brings.


Julianna Zhu


Julianna is a qualified CPA accountant with 6 years’ experience in international shipping and logistics industry as well as in retail and whole sales market in Australia.

Graduated from Master of Professional Accounting from Monash University, Julianna has a strong interest in dealing with company accounting issues with an international perspective.

Julianna is dedicated to bringing her expertise in finance to UPD and to facilitate the business to achieve its best results.


Zoey Lee

Project Manager

Zoey has worked with international brands and companies for more than 5 years. She is always a creative problem solver and a believer of "nothing is impossible".

Zoey is passionate, professional with loads of energy and always delivery above and beyond to client's expectation.